This IndustryWeek Management Briefing will explore how professional service firms can strike the right balance between meeting client expectations and going the extra mile. While exemplary service is important, recent research has found that minimizing effort and hassle for your customers is the biggest driver of consumer loyalty. As a professional service firm leader, how can you apply this insight to your business?
This Management Briefing will explore:
- Measurable strategies to build client loyalty beyond “delighting customers”
- The key to aligning client expectations with service delivery
- Why in-person meetings are critical to maintaining customer loyalty
- How to take a long-term perspective on building client relationships